Oprah’s 2020 Vision: “Your Life in Focus”
BACKGROUND: Oprah’s 2020 Vision “Your Life in Focus” toured (9) cities & arenas across the country, kicking off in Ft. Lauderdale on January 4th and wrapping in Denver on March 7th, 2020. The tour, in partnership with Oprah and WW brought communities of people together through a series of self-reflections and a high energy day of wellness that featured special guests including Michelle Obama, Lady Gaga, Kate Hudson, and other influential trailblazers and change-makers.
RESPONSIBILITIES: Creative development, fabrication, crating, trucking, setup, building and staffing of all concourse activation elements including multiple merchandise stations, WW connect lounges, Unilver partnership activations and Instgrammable photo installations.